The Balanced Counseling Strategy Plus (BCS) job aids and guides are intended for reproductive health programs interested in both strengthening the quality of family planning counseling and responding to the needs of clients at risk for STIs, especially HIV.  The BCS User's Guide explains how to use the job aids and can be distributed during training on the BCS or used for self-teaching with the BCS job aids. The BCS is a developed and tested, practical, interactive, and client-friendly strategy for improving counseling within family planning consultations.  The BCS uses three key job aids for counseling clients about family planning; an algorithm to guide the provider through the counseling process, a set of counseling cards for contraceptive methods, and corresponding brochures for each method.  The strategy, tested and refined in several countries, compromises a series of steps to determine the contraceptive method that best suits the client according to her/his preferences and needs.  This strategy improves the quality of the provider's counseling and allows the client take ownership of the decision.  The approach is practical, low cost, and easy to adapt to local contexts.