Understanding why people prefer some contraceptive methods over others can be useful for strengthening family planning programs. Having a broad range of methods available is a key element of the quality of family planning services and raises the overall level of contraceptive use.  Family planning programs ideally should offer choices of methods for all stages of people’s reproductive lives, so that they can have the number of children they want, when they want them.  Making a wide range of methods available improves quality of care in a way that benefits family planning programs. First, offering more choices increases the number of contraceptive users, which can increase the cost-effectiveness of services. Second, some inexpensive methods are underused simply because people aren’t familiar with them.